Read Time: 2m
Why Merchants love Shopify Online Store 2.0 upgrade
Shopify Online Store 2.0 is an upgrade path provided by Shopify that can boost revenue for stores with enhanced merchandising capabilities
Shopify Vintage Themes
What are the limitations of Shopify Online Store 1.0?
If your theme was built before August 2021, your theme is Online Store 1.0 and suffers from limitations
Cannot add product-specific content to products
- Making changes to specific products to address merchandising concerns is very difficult
Making changes to the store is difficult without a designer and developer
- Custom content on the store has to be designed and then developed. Which comes with mixed results
Requires page builder apps for landing pages
- Costly page builder apps work, but they can look amateur and cheap
Need to install excessive amount apps for small purposes
- Size guides, fit guides, additional product details, product images require apps
Common Shopify Online Store 1.0 Concessions
Ever feel like your merchandising was just blah?
- Hard to customize products
- Having customizations for individual products is limited to the description or confusing apps
- Have to use a page builder app for landing pages
- Page builder apps do the job -- but they dont look like the rest of the store. Kinda cheesy
- Your content is not optimized for all devices properly
- Having to place text in images creates issues. Running sales and promotions is difficult when the only way to lay text out is centered in the middle
- Have to use multiple apps during merchandising process
- Making changes to products can require touching multiple apps that creates a confusing merchandising process
- Have to have a developer and designer to make merchandising changes
- Adding a reviews app widget to an area of your store requires a developer
Merchandise easier
Upgrade to Shopify Online Store 2.0
Schedule your upgrade today to start unlocking features that directly increase conversions
Easily add product-specific content to products
Getting too many returns because your product needs more explaining? Add per-product customizations
Create landing pages that look like the rest of your store
Ditch the page builder apps and make interior pages using the Shopify Theme Editor
Create custom interior pages
Does your brand story need work? Create custom pages in the Shopify Theme editor. No page builders.
Easily add new sections to your theme
Update the look and feel of your store with section libraries such as Theme Enhance.
Add vendor widgets everywhere
Using reviews widgets anywhere on your store is simple with app vendor integrations
Utilize your existing theme rather than rebuild or change themes
Changing your theme can be a monumental task - keep your theme and just enjoy the new parts of Online Store 2.0
Shopify Online Store 2.0 use cases:
- Add Theme Enhance sections to your Shopify home page
1) Review and select sections from the Theme Enhance library 2) Add new sections to your theme 3) Merchandise in the Shopify Theme Editor.
- Create new landing pages with Theme Enhance sections
1) Create a new page template in Shopify 2) Review the Theme Enhance library and add the sections to your theme 3) Merchandise in the Shopify Theme Editor.
- Create seasonal alterations of your theme (Holidays, Spring, Summer,etc.)
1) Create or edit a new page template in Shopify 2) Review the Theme Enhance library and add the sections to your theme 3) Merchandise in the Shopify Theme Editor.
- Create flash sale content on home page and interior pages
1) Create a new page template in Shopify 2) Review the Theme Enhance library and add the sections to your theme 3) Merchandise in the Shopify Theme Editor.
"It's incredible what a simple upgrade to a store can do for conversions. Customer trust driven by how well the product page looks"
Get started with your upgrade today!
Unlock the true merchandising potential of your store without a new theme or an agency
Theme Upgrade: Online Store 2.0
Our professional and courteous team is standing by to help you get started today!
What's included
Upgrade to Shopify Online Store 2.0
Merchandising session with Lightly team
Online Store 2.0 Merchandising guide
Custom page building Shopify liquid template
Get started today!